e-commerce inteligencia artificial

¿Cómo la inteligencia artificial potencia el e-commerce?

La inteligencia artificial puede no ser un concepto nuevo, ya que ha existido por mucho más tiempo de lo que la mayoría de nosotros quisiéramos imaginar (nació oficialmente en 1956). Sin embargo, a pesar de que es un fenómeno relativamente reciente, la inteligencia artificial ha logrado avances sin precedentes en las últimas dos décadas, y …

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customer segmentation for marketing with python and tableau

Customer analysis for marketing strategies | Python | Tableau

In this project of customer analysis I used a marketing dataset with 2240 observations (customers) with 28 variables. These variables provide insights about: Customer profiles Products purchased Marketing campaign results Sales channels performance The main objective of this analysis is to understand more about the store customers to improve the marketing results by running more …

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E-commerce sales EDA and Clustering for customer segmentation

E-commerce sales EDA and Clustering for customer segmentation

An e-commerce store can generate thousands of interactions daily. With the help of e-commerce sales EDA, we can find fascinating insights which can be used to better understand the business and its customers. In sales, cluster analysis can be used for customer segmentation so we could define new strategies for pricing, customer segmentation, special discounts, …

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