English

E-commerce sales EDA and Clustering for customer segmentation

E-commerce sales EDA and Clustering for customer segmentation

An e-commerce store can generate thousands of interactions daily. With the help of e-commerce sales EDA, we can find fascinating insights which can be used to better understand the business and its customers. In sales, cluster analysis can be used for customer segmentation so we could define new strategies for pricing, customer segmentation, special discounts, …

E-commerce sales EDA and Clustering for customer segmentation Read More »